100 Bridge Rd, Haddam, CT 06438 - by the East Haddam Swing Bridge

Waterproof LVP: The Look of Wood, Without the Worry

Convincingly wood-look, genuinely waterproof, and tough enough for kitchens, baths, basements, and mudrooms - a favorite for busy households and pet owners.

Why LVP Earned Its Popularity

Luxury vinyl plank isn't a compromise anymore. Today's LVP is convincingly wood-look - the grain, the texture, the plank format - and genuinely waterproof, which is something real wood will never be. That combination is why it's become one of the most-asked-for floors in the showroom.

The best way to judge it is in person. Set an LVP plank next to the hardwood it's imitating, walk on it, and decide with your own eyes and feet - that's exactly what the Haddam showroom is for.

BeauFlor waterproof rigid composite vinyl plank display in the River's Edge showroom

Made for the Rooms That Take a Beating

Kitchens, baths, basements, mudrooms - the rooms where water, mud, and traffic rule out a lot of flooring - are exactly where LVP shines. Spilled water bowls, dripping snow boots, dog claws across the floor at full speed: this is the floor that doesn't flinch.

That's why it's a favorite for busy households and pet owners. If you love the look of wood but keep talking yourself out of it room by room, LVP usually ends the argument.

One Team From Sample to Installed Floor

Like everything we sell, LVP is measured, ordered, and installed by our own team - and coordinated around any other work you're having done, whether that's a full bath remodel or just fresh baseboard.

Still weighing wood against wood-look? Compare LVP with hardwood and the rest of our flooring in one visit, or request a free estimate to get started.

See How Close to Wood It Really Gets

Compare LVP and hardwood side by side at the Haddam showroom - then let one team handle the install.